
EP128 - TopHatter CEO Ashvin Kumar
The Jason & Scot Show - E-Commerce And Retail News
00:00
Using Groupon to Build a Distribution List for Etsy Sellers
We found that we could get people to initially engage with the product, but we couldn't get them to retain over time. And so at the end of the year, we've had some decisions to make and we decided to basically sunset the product and work on other things. The reason why we liked it is it had the fun engaging element, but it also had fantastic monetization potential.
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