The Jason & Scot Show - E-Commerce And Retail News cover image

EP128 - TopHatter CEO Ashvin Kumar

The Jason & Scot Show - E-Commerce And Retail News

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Using Groupon to Build a Distribution List for Etsy Sellers

We found that we could get people to initially engage with the product, but we couldn't get them to retain over time. And so at the end of the year, we've had some decisions to make and we decided to basically sunset the product and work on other things. The reason why we liked it is it had the fun engaging element, but it also had fantastic monetization potential.

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