V-Tubing is when you take a cartoon character or not a cartoon character and you live stream with that avatar on a platform like YouTube or TikTok. It's interesting because it gives companies the opportunity to build like IP that they own. And then we're going to do a startup AMA at the end, where we take one of our listeners questions about V tubing. The question: Do you think ultimately, do you view discord as a marketing and monetization tool or primarily as just a community tool? I'm willing to bet that somebody will get to like 10% Mr. Beast as a virtual character and that a company owns, which is insane.
Episode 27: In this episode, Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are sitting down with Isaac Medeiros. He’s the founder of MiniKatana, a product company that is wildly successful because of its…content? That’s right. MiniKatana goes beyond building products. In fact, they see themselves as a media company that creates viral videos attracting 300M views a month. Isaac shares his journey of finally starting a successful business after 7 failed attempts.
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