#42 Consent Mode and behavioral modelling in GA4
The Measure Pod
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Is This a Bad Thing?
The default for these reporting identities has actually changed as a result of the introduction of this behavior ar modelling with consent mod. The depot now is blended, which uses that for reporting identity hierarchy. You can, again, change that without affecting the data too much, historically or going forward. But the defaults changed. Much like when they rolled out data driven attribution, they just rolled it out as the default, switched everyone over. And i think, in a sense, maybe they can get away with it, because you can just change it back. But who does that? We've been working i space long enough, darre to know who changes the session time or campaign time out in u a
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