Is Figma a Creative Pro Tool?

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In my opinion, this sort of era, at least for the perspective of images, image creation, I think prompts are going to be less and less valuable in time. So I think we're going to invest very heavily in a really great user experience for a creative pro tool. It should be on the level of like something like Figma should be collaborative, it should be really rich and powerful. You know, I would love to invent something, you know, like, there's like a wissy wig, which is like what you see is what you get but I would really like to do like what you think iswhat you get.

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00:00 Intro

00:30: Image technology breakthroughs

00:45 The Cognitive Revolution

03:10 Intro to Suhail

03:43 Sponsor

07:04 Suhail’s path to AI

12:57 Suhail’s vision for Playground

17:58 Suhail’s cancellation on Twitter

19:06 AI artists are artists

20:25 Non-AI artists feel threatened by AI

26:47 Suhail on defensibility at AI companies

30:30 Playground’s product roadmap

33:01 Suhail on good design

35:55 Latent space

44:04 Building Playground with lessons learned from Mighty

53:55 Monitoring led to 2x improvement in the product

55:53 How people use Playground

1:03:48 AI is having it’s mobile moment

01:15:12 Finding, investing and building durable AI companies

01:22:06 Suhail’s kid’s best friends may be AI characters

01:23:20 AI religion

01:24:16 Conclusion

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Thank you Omneky for sponsoring The Cognitive Revolution. Omneky is an omnichannel creative generation platform that lets you launch hundreds of thousands of ad iterations that actually work, customized across all platforms, with a click of a button. Omneky combines generative AI and real time advertising data, to generate personalized experiences at scale.

Twitter:

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@eriktorenberg (Erik)

@suhail (Suhail)

@labenz (Nathan)

Websites:

playgroundai.com

mixpanel.com

waymark.com

This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.