Keeping Top of Mind Through Frequency

There's this pervasive myth that you have to stay top of mind through frequency, which i don't think is true. Mark prowley has a better perspective on this than i do, because he've been writing for for longer. But even in my window of writing, i can see the bar has raised on line. I meani it used to be that just showing up consistently could earn you a good amount of readers. And that still is. There tol a lot of value to consistency but ah, it has to be really good. The ity matters. Point don't fear making great in depth content, but insure your first minute is incredible.