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How Do You Disclose Your Ads?
Fagan: You just have to disclose that it's an ad, right? And I mean, we disclose for financial services companies that we actually use all the time. The times that it becomes most blurry is when we're advertising for people that we have organically and unprompted, endorsed in the past. "It's a huge pet peeve of mine when digital creators and influencers don't properly disclose their ads," Fagan says.