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BBC Trending: The TikTokers inside an election fire-storm

The Documentary Podcast

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Micro-Influencers Amplifying Political Engagement on TikTok

This chapter delves into the impact of TikTok micro-influencers during Romania's electoral campaign, focusing on their tailored content aimed at engaging voters. It also examines the role of an influencer marketing platform in shaping political conversations among younger demographics.

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