Ecommerce Playbook: Numbers, Struggles & Growth cover image

The State of Ecomm Investing Pt 1: The Founder's Perspective

Ecommerce Playbook: Numbers, Struggles & Growth

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Are the Investors Changing Their Views on the CAC?

I think that people are looking for businesses that they know can get to a profitable place in some realistic way, right? You want to have a line of sight to this is a sustainable business model that has a huge opportunity to really deliver a massive return. If you're a professional investor, I think you're looking for huge opportunity for return, if it's successful,. Like, but I think how we define what successful is changing a little bit. And I think the risk taking is changed a little bit more. The founder has to be positioned differently for how they go about that process.

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