How to Scale a Startup

Tech is clearly a strategic differentiator now, in which is why almost two years back we started building an extensive engineering team. As long as you can manage with deploy, you should first scale that because that then allows you to focus on other more important sides of your business. And this is being managed by people who know how to run and build this really well. Then you might reach a scale where you do realize that technology is now a strategic differentiation. But then that's a strategic commitment. It's a strong investment that you need to sign up for. And it's also not a short term investment. You can't take like a four quarter view, have to take a twelve quarter view