i thought i'd be more persuasive to publishers am than a people in the past. One of the big questions about how you approached this kind of problem is, your efectively, got two sides. And which side to go with first is always a tricky question. We know pretty much everydan publishing anyway, because i've been working with them for the last seven years as ave chap beat. So we started by doing the deals with the publishers and were making sure the model worked. That kind of gave people a a little bit more confidence. Where where previously people had not beenable to get publishers to do these deals, we were the first to really get this kind of deal done