MIchaelAaron Flicker is the co-author of Hacking The Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands.

Motley Fool contributor Rich Lumelleau and Motley Fool Head of Strategic Operations Shannon Jones recently talked with Flicker about his new book, including loss aversion, sunk costs, and the power of pratfalls.

Host: Rich Lumulleau, Shannon Jones

Guest: MichaelAaron Flicker

Producer: Bart Shannon, Mac Greer

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