Psychology In Seattle Podcast cover image

The Psychology of Steve Jobs (2015 Rerun)

Psychology In Seattle Podcast

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The Release of the Next Workstations and Steve Jobs' Pricing Strategy

This chapter discusses the release of the next workstations in 1990, priced at $10,000, and how they were initially dismissed as cost prohibitive. It also explores Steve Jobs' pricing strategy and the importance of affordable products in the mass market.

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