Psychology In Seattle Podcast cover image

The Psychology of Steve Jobs (2015 Rerun)

Psychology In Seattle Podcast

CHAPTER

The Release of the Next Workstations and Steve Jobs' Pricing Strategy

This chapter discusses the release of the next workstations in 1990, priced at $10,000, and how they were initially dismissed as cost prohibitive. It also explores Steve Jobs' pricing strategy and the importance of affordable products in the mass market.

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