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#57: How to Create Memorable Content (with Obaid Durrani & Todd Clouser)

The Dave Gerhardt Show

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How to Measure a Campaign?

Lavender founder and CEO says B2B marketing gets ruined when it tries to measure results. He believes that if you go first of like, how are we going to measure this? You're going to be screwed from the start at trying to do interesting marketing. "I think anybody that's actually been in the content game and making interesting content, there is just a certain feeling"

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