Elevate with Robert Glazer cover image

Honoring The Life and Work of John Ruhlin

Elevate with Robert Glazer

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The True Nature of Gift-Giving in Business

This chapter delves into the essence of gift-giving in the corporate world, arguing that the focus should be on the recipient rather than the giver's branding. It critiques the trend of businesses branding their gifts, which often leads to a reduction in value and genuine sentiment behind the gesture.

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