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Are You Seeing More Athletes Writing on Twitter?
Sid Vicious: Athletes are starting to understand the value of owning your brand. The culture in sports has changed, and it's really been led by a guys in them b a gysn in,. We've kind of stepped out beyond just the sport. You're tring to see more and more athletes become bigger the sports that they're in. I think you see it more and more on social media.