This chapter explores the attrition rates of agents at Redfin and why it varies in different markets. It delves into Redfin's strategy to target the luxury market through personalized service and a unique profile of agents, as well as the challenges in scaling their Redfin concierge service.
Real estate is always a tough business to be in, but especially right now.
Redfin is trying to meet customers on multiple fronts from studio apartment rentals to selling $5 million homes.
Glenn Kelman has been CEO of Redfin since 2005 guiding the real estate technology company through a variety of transitions, taking the company public in 2017 and plenty of market cycles along the way.
Deidre Woollard sat down with Glenn to discuss:
- The challenges of the current real estate market. - How Redfin plans to take share in the luxury space. - What value two recent acquisitions have added to the business.
Companies discussed: RDFN
Host: Deidre Woollard Guest: Glenn Kelman Engineer: Rick Engdahl
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