9min chapter

The Art of Manliness cover image

The Science of Motivating Your Kids (And Any Young Adult)

The Art of Manliness

CHAPTER

Reframing Youth Identity in Anti-Smoking Campaigns

This chapter examines the motivations of young people aged 10 to 25 regarding smoking and the effectiveness of anti-smoking campaigns, particularly the Truth campaign. It emphasizes how innovative advertising strategies that reveal the deceitful tactics of tobacco companies successfully reframed smoking as unappealing and reduced youth smoking rates significantly.

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