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How Baileys jumped category and grew 32%, with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London

On Strategy Showcase

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The Role of an Internal Client Planner in the Creative Space

I think that certainly when we're working in the creative space, it absolutely is a partnership. We work hand in glove with the planners at Mother with Katie and her team. One of the things you'll hear time again through this podcast will be it's very much been as we've moved category with the brand,. Very much been testing and learning as we go along the journey.

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