Navigating Sunk Costs and Agricultural Diversity

Today, you’ll learn about the part of the brain that keeps us focused on our goals - even when it would be better to quit, a massive discovery of lost wheat genes that could help feed a crowded planet, and the new wearable technology that could diagnose disease by monitoring your sweat.  

Sunk Cost Fallacy   

• “The neuroscience behind the sunk cost fallacy: Key brain region identified.” by Eric W. Dolan. 2024.  
• “Goal commitment is supported by vmPFC through selective attention.” by Eleanor Holton, et al. 2024.  

Wheat Genes 

• “Hidden genetic treasure: wheat discovery could sustainably feed global population.” University of Bristol. 2024.  
• “The A.E. Watkins landrace collection of bread wheat: Who was AE Watkins?” John Innes Centre. 2024.  
• “Harnessing landrace diversity empowers wheat breeding.” by Shifeng Cheng, et al. 2024.  

Sweat Monitor 

• “Sweat health monitor measures levels of disease markers.” by Tina Hilding. 2024.  
• “3D-Printed Flexible Microfluidic Health Monitor for In Situ Sweat Analysis and Biomarker Detection.” by Chuchu Chen, et al. 2024.  

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