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Sunk Cost Fallacy, Wheat Genes, Sweat Monitor

Curiosity Weekly

CHAPTER

Navigating Sunk Costs and Agricultural Diversity

This chapter delves into the sunk cost fallacy, exploring how emotional and psychological factors influence our decision-making regarding commitments. It highlights a study using fMRI technology that reveals how brain activity affects goal-oriented persistence versus adaptability. Additionally, the chapter examines the historical and modern impacts of wheat cultivation on genetic diversity, emphasizing the potential benefits of preserving ancient strains amid the challenges of industrial agriculture.

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