Twenty Thousand Hertz cover image

Boom Bling: TikTok's sonic guerrilla marketing

Twenty Thousand Hertz

CHAPTER

Creating a Sonic Logo for TikTok

Exploring the journey of Massive Music in developing a distinctive audio logo for TikTok, focusing on the intricate process of sound selection, user engagement, and the evolution of the final iconic 808 kick drum. The chapter discusses the challenges and triumphs in creating a sonic logo that resonates with the TikTok community and encapsulates joy and creativity through meticulous design.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner