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11min chapter
Boom Bling: TikTok's sonic guerrilla marketing
Twenty Thousand Hertz
Creating a Sonic Logo for TikTok
Exploring the journey of Massive Music in developing a distinctive audio logo for TikTok, focusing on the intricate process of sound selection, user engagement, and the evolution of the final iconic 808 kick drum. The chapter discusses the challenges and triumphs in creating a sonic logo that resonates with the TikTok community and encapsulates joy and creativity through meticulous design.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode