11min chapter

Twenty Thousand Hertz cover image

TikTok’s Boom-Bling

Twenty Thousand Hertz

CHAPTER

Creating a Sonic Logo for TikTok

Exploring the journey of Massive Music in developing a distinctive audio logo for TikTok, focusing on the intricate process of sound selection, user engagement, and the evolution of the final iconic 808 kick drum. The chapter discusses the challenges and triumphs in creating a sonic logo that resonates with the TikTok community and encapsulates joy and creativity through meticulous design.

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