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Why You Should Test Everything and How To Do It — Osman Mansur, Duolingo

Sub Club by RevenueCat

CHAPTER

How Do You Come Up With Ideas to Test?

I think there's so much that every size company can learn from Duolingo about the process and kind of the thinking behind it. As part of a testing culture, it is super important to come up with the ideas to test. A lot of our ideation comes from the cycle of iterating and running experiments. Every time we run an A.B. test, we will analyze the data. And even someone like myself at the junior level was empowered to sort of drive team roadmaps and own parts of the road map to ideate on features.

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