BDTP. Virality & Word of Mouth with Gaurav Vohra
UI Breakfast: UI/UX Design and Product Strategy
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The Role of Virality in Product Growth
The first piece is the product itself inherently viral. Is there a mechanic at its core where it makes sense for more and more users to be using the product all with each other? Just as important in my view is, is the actual product and experience incredibly high quality? Do you have an experience that is so good that people are compelled to talk about it with their friends and with their colleagues? And you can have none of the former. That person who has a great experience will go and share it with hundreds of hundreds of people because they're so excited to talk about your product.
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