Marketing against the grain is hosted by kip boder and kearan flannigan, brought you by the hub spot podcast network. Every week we help a business owner just like you, optimize their airplane. To day on the poncas you can hear a conversation in which our guest discovers a product thatis the wings of the airplane. If you master the six parts of a small business, your business will fly far and fast.
Is your business stuck making the same revenue as last year? No matter what industry you’re in, expanding or changing a product or service could be the boost you need. A strategic pivot can help you tap into a new area of the market and ignite the growth you’ve been looking for.
In today’s coaching session, Donald Miller talks with Scott Mueller, president and owner of Mueller Memorial Funeral Homes, about a new product spinoff for his business. Like many business owners in America, narrow margins have made it hard for Scott to take his business to the next level. Listen in to learn how pivoting a product could add millions to your bottom line.
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