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6min chapter
When to zoom in, when to zoom out, w/Josh Silverman (Etsy/eBay/Skype/Evite)
Masters of Scale
Decisive Transformations at Skype and Etsy
This chapter delves into Skype's critical decision-making process for developing a mobile video app, emphasizing team unity and user engagement. It also explores Etsy's transformative leadership approach, focusing on empowering sellers by prioritizing buyers' emotional connections and enhancing user experience.
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