How To Take The Pain Out Of Busy Season
The Accounting Podcast
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Using Subscriptions to Increase Customer Loyalty
This chapter explores the idea of offering subscriptions as a way for accounting firms to retain customers and increase loyalty. It discusses successful examples like Panera's unlimited sip club and suggests strategies to mitigate the risk of clients taking advantage of the subscription. The chapter also highlights the benefits of having a steady flow of clients and charging an annual fee for extra income.
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