The Abundant Accountant: Leads, Sales & Business Growth for Accounting, Tax and Bookkeeping Professionals cover image

Episode 154 | What Every Accountant Needs To Know About Value Pricing With Mark Wickersham

The Abundant Accountant: Leads, Sales & Business Growth for Accounting, Tax and Bookkeeping Professionals

CHAPTER

Communicating Value: Strategies for Effective Client Engagement

This chapter delves into the significance of clear communication of value to clients, steering away from complex jargon. It outlines four foundational pricing strategies while highlighting the power of storytelling in facilitating understanding and prompting actionable insights.

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