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100 PROOF: Meeting XCOPY, Marfa, Project Faith, and Why Reddit Matters

Vaulted by PROOF

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The Awesome Thing About Social Media Marketing

I've met some really creative artists that, well it's challenging because the more I read books like the $12 million shark or the price of everything. Artists also have to wear that hat of being this kind of entrepreneur slash cheerleader slash marketer. And you're lucky if you could do it like X copy where it's a little bit of mystery around it that creates that rather than having to go out there and be a front person.

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