#8: Where's the Barbie business pop? Why brands beat marketplaces
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The Future of Commerce
Kirkland: In the end of the day whether it can't be Amazon because it's too diverse and heterogeneous, right? He says people build trust in units and those units are the ones that are wrapping the thing. Kirkland: If social media does went out like TikTok Instagram Pinterest where the curators are the creators and actually like driving you to shop, is that a better experience than me going to Amazon?
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