In this episode, Steve Fretzin and John Sciaccotta discuss:

The foundation of John’s love of business development and marketing.
The different forms of business development.
Identifying the influencers around you.
Significant touches and reaching out meaningfully.

Key Takeaways:

Make friends in the practice of law and establish relationships.
Success breeds success - a small win can be expanded into even bigger wins.
Get involved, build relationships, and be active with whatever group you choose to get involved in.
Marketing and business development happens every day - it is up to you as to how many significant touches you make in a day, a week, or a month.

"You have to identify influencers, people that can refer you legal business, or have control in sending legal work...you have to make an assessment and identify who are those influencers." — John Sciaccotta