The chapter explores the importance of core values in a company and the pursuit of aspirational values while maintaining authenticity. It discusses the challenges of differentiating between core values, aspirational values, and 'permission to play' values, emphasizing the need for true commitment to core values even at the cost of losing employees or customers.
Question #2: How do we behave? Jeff joins Pat and Cody to discuss values and how to create culture in organizations. They break down some of the best and worst company cultures they have encountered and make a case for who shouldn't belong in your organization.