EP33: The AI-Driven Future of eCommerce: What to Expect in 2025
ASOM Pod
Intro
This chapter explores the critical role of personalization in marketing and the challenges marketers encounter in adopting data-driven approaches. It also touches on the creative limitations of automated tools and shares insights about an upcoming event featuring a custom jersey.
In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) get into the ever-changing world of AI in eCommerce! In this episode, the hosts chat about how AI is shaking up marketing, customer service, and business operations. They break down popular tools like ChatGPT, Claude, and Grok, sharing how brands are using them to personalize experiences, create content, and boost efficiency.
But it’s not all smooth sailing—AI comes with its own set of challenges. The conversation covers the risks of relying too much on automation, how to keep creativity alive, and why human oversight is still essential. Plus, they share tips on using AI without losing your brand’s unique voice and staying relevant to younger audiences.
What You’ll Learn:
- How AI is reshaping personalization in eCommerce
- The impact of chatbots on customer experience and marketing
- Key challenges of AI adoption and maintaining the human touch
- How different generations are embracing AI in commerce
- Actionable strategies for brands looking to integrate AI effectively
This episode is packed with insights for e-commerce professionals, marketers, and business leaders looking to stay ahead of the AI curve.
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Big shoutout to our sponsors who make this podcast possible!
Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/
Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com
Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io
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00:00 Teaser Trailer
01:54 Welcome to the ASOM Pod
03:59 Diving into AI in eCommerce
05:17 Current AI Tools and Their Applications
12:30 Challenges and Future of AI in eCommerce
16:25 Customer Experience and AI
19:58 The Impact of Chatbots on Customer Service
23:31 The Challenge of Personalization
24:14 AI's Role in Marketing and Personalization
24:59 The Human Touch in AI-Driven Marketing
26:24 AI in Content Creation and Social Media
28:57 Adoption of AI Across Generations
30:24 Future of AI in eCommerce
39:04 Getting Started with AI
42:27 Guess That Business Game
46:36 Wrap-Up and Teaser
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Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad
Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman
Follow Amer Grozdanic at:
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic
Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
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