Understanding User Growth through Engagement Metrics

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Episode 1809:

Nir Eyal explains how focusing on the wrong success metrics can sabotage long-term growth, showing why retention is far more critical than acquisition. By shifting attention to what truly drives lasting engagement, he reveals how businesses and individuals can make better decisions that sustain momentum over time.

Read along with the original article(s) here: https://www.nirandfar.com/never-take-your-eyes-off-this-hacker-metric/

Quotes to ponder:

“Acquisition brings people in the door, but retention keeps them from leaving.”

“Chasing growth without retention is like filling a leaky bucket.”

“Retention is the core metric that determines if your product becomes a habit.”

Episode references:

Hooked: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788

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