3min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Product-led Growth with Todd Olson

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

The Free Plan for SaaS Businesses

We have probably more free accounts than paid accounts right now. That number is probably going to continue growing. We are inspired by other great companies that launched their free product during the 2008-2009 financial crisis. So it's also like, we saw metaphors where during a more challenging economy, companies that added this as part of their flow ended up kind of accelerating out when the economy gets better.

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