Elevating the Racing Event Experience

Exploring the challenges and evolution of a premier racing event held at the Hard Rock Stadium, emphasizing continuous improvement and creating a best-in-class experience. The chapter delves into sourcing materials locally, ensuring timely deliveries, and enhancing the overall atmosphere with a focus on quality, innovation, and customer-centric details. It emphasizes the importance of balancing the TV product with the onsite experience, aiming to create a destination that attendees will want to revisit and recommend to others.