The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 414: How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond with Snowflake, CrowdStrike, Sumo Logic, and Sapphire Ventures

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Be Successful on a Cloud Marketplace

I think oftentimes people look at marketplaces as like a storefront, like an eBay, but it's much more like a PayPal. This is a go to market tool, a way to secure technologies. And you can use it to your advantage, but don't expect to just set it up and then, you know, leads are going to come through the door. The funnel is actually inverted. You need to get those transactions to kind of get that high velocity movement going.

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