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The 6 Essential Steps to Drive Sales and Leads with Louise McDonnell

The Recognized Authority

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How to Target Your Ideal Customer

Step three is all about creating content on your social media. And it has to communicate the core messages that you've identified about your business and step two. Step four, then, is all about targeting. You have to reach enough people in order to generate enough leads for them to convert into sales. That's why paid ads are a good way of augmenting organic reach.

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