The New Garde with Alyssa Vingan cover image

The Trend Story Industrial Complex (w/ Amanda Mull)

The New Garde with Alyssa Vingan

CHAPTER

The Shift to Digital Marketing in Fashion

This chapter explores the transition from traditional surf and skate shops to online communities, examining how digital platforms and affiliate marketing influence fashion journalism. It critically assesses the impact of advertising on content integrity and the challenges faced by publications in maintaining their editorial mission amidst a focus on profitability.

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