2min chapter

Tropical MBA: Entrepreneurship & Founder Lifestyle cover image

TMBA 689: Re-visiting Our Conversation with Seth Godin

Tropical MBA: Entrepreneurship & Founder Lifestyle

CHAPTER

Survival Is Not Enough

Seth Godin: My favorite book has not very many reviews at all. Why don't people read survival is not enough? He says after 9-11, it was hard to talk about the stuff he was talking about. "I realized that I was barking up the wrong tree"

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