How to Build a Category for Product Market Fit

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Blimp: Are there any things that you've read over the years listened to watched that have had an outsized impact on the way that you think about these topics or have helped you refine your own thinking. What are some of the key materials for product market fit and category creation? Blimp: I haven't seen yet a really good book or playbook on how to run a portfolio of productsHow to expand the category how to do that effectively but i think there probably are some books like that out there.

Our guest today is Artem Kroupenev, VP of Strategy at Augury.

Augury is a leader in a category they helped to define known as “machine health.” The company sells products that combine hardware, AI, and SaaS within industrial manufacturing.

Artem joined the team at the very beginning of its journey and helped shape strategies for how the team measured product-market fit, go-to-market, and eventually, a strategy for designing a brand new market category they could compete in.

In our conversation today, we dive deep into measurable product-market fit and category-creation strategies. Artem shares particular wisdom on:

Augury’s storyboard-based approach to product vision
How to sell to a limited pool of customers
The REV (revenue, engagement and value) model from measuring product-market fit
When founders should start exploring creating a new category to operate in

You can follow Artem on Twitter at @artemkroupenev You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.