#76 - UXRs Need to Care About the Business, Too – with Zack Naylor of Aurelius
Awkward Silences
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Is There a Second Order Effect?
On the surface things might seem like they're in conflict, but if you actually have a better grasp of some of the dynamics and how things might play out overtime. I'll share a story that happened. This company wanted to improve the on boarding of their customers. They were very focused on having allotof these sort of automated messages. It was going to use, if i'm remembering correctly, a lot of like sails force automation,. And it's another thing to then understand why they think that those things are important. Ultimately, it was to inform those customers of a, b and c really well, get them to this one point we defined really wellWell through the research we did, none
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