The My Wife Quit Her Job Podcast With Steve Chou cover image

373: Dr. Robert Cialdini On Using Influence And Persuasion To Grow An Ecommerce Brand

The My Wife Quit Her Job Podcast With Steve Chou

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You've Got the Like Principle Working for You, Steve

People say yes to those communicators who can convince them that they share an identity. They're more persuaded by us, and they're more willing to comply with our requests. We like people who are like us. But if you could convince me to say, steve is one of us, that's an entirely different level of willingness to promote favor and follow you,.

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