How to Seed Announcements Throughout the Show

"We lost to the best in the best business," McElroy says. "So here's what I'm suggesting instead of gunning it for 50 minutes with some of the best jokes these people have ever fucking heard." He suggests seeding announcements throughout the span of the show, like when they talk about new merch and then more kickass jokes at the end. 'If we turn into a little game for the three of us, I think it could be a hoot'