Influence in the New Political Landscape

This chapter follows a young content creator as she prepares for an interview with Australian Prime Minister Anthony Albanese, showcasing the shift of political engagement from traditional media to influencers. It discusses the transformation in political influence, especially how politicians now connect with younger audiences through new media platforms. Additionally, it analyzes the strategies employed in a recent federal election, emphasizing the role of podcasters and influencers in shaping electoral outcomes.