#109 - Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Data Scientists - What Are They Going to Do?
Most companies need to start with a hypothesis. What do you think is happening? What data do you need to prove or disprove that hypothesis? And how are you going to act, as we were just talking about, based on what you find? You can solicit more people in your organization who can offer their perspectives around what they think is happening.
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Transcript
