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3min chapter
Andy Fitzgerald on Structured Content
The Informed Life
How to Persuade People to Understand Dark Patterns
Andy Fitzgerald: I usually talk about this distinction between informing and persuading. The Steve Kruge don't make me think thing presumes that you're trying to inform someone right like? He says a little bit of friction can be a powerful tool, but he's on the understanding side of the equation rather than the persuading side. "I follow you both on LinkedIn where we're connected and also by RSS on your website"
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