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The Importance of Cross Functional Working
We were reflecting on the fact that a lot of organizations still seem to struggle with cross functional working, right? And that silos are really, really present. From an academic point of view, they found that cross functional working can increase innovation by up to 15%. So there's actual proof out there from their surveys that it actually helps faster processes and gives you more robust results. But if you don't do it properly, then 75% is going to fail, which therefore arguably means you're going to be in a worse situation than beforehand.