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Julian Leaver: Why Good Taste Isn’t Enough—It’s How You Make People Feel

The Business of Luxury Weddings

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Adapting to Change in the Wedding Industry

This chapter explores the evolving dynamics of the wedding industry influenced by economic and cultural shifts. It discusses the impact on engagement durations and the strategic adjustments needed for business owners to succeed. The importance of data-driven decision-making and adaptability to client expectations is emphasized as key to thriving in a competitive market.

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