How to Acquire New Users in 2023

Mailchain is basically a web3 email. It provides a web app that lets you send your emails as if you used Gmail or Hotmail. But you send your emails via your wallet, ENS, Lens profile, and other identities you may use. Thanks to that and end-to-end encryption, your emails are 100% private.

Today we’re talking with Tim Boeckmann, Co-Founder & CEO of Mailchain, who shares their project’s story.

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TIMESTAMPS:

1:46 Origins of Mailchain

6:01 Why they didn’t decide to put emails on chain

7:56 How Mailchain works

11:51 How the first versions of Mailchain looked like

14:56 How they acquired their first users across NFT artists and collectors?

19:09 How is Mailchain different from XMTP?

25:20 How do they decide which protocols to integrate

28:14 How do they acquire new users now?

30:16 What’s the process for integrating a new partner?

31:59 How do they want to prevent SPAM?

36:02 What’s enclave computing?

38:07 How do they plan to prepare for a scale of billions of users?

41:39 How do they plan to monetize Mailchain?

44:25 What metrics do they follow?

48:28 Why it might be hard to connect your Mailchain email to Gmail

51:08 How would the world of communications look if Mailchain became a household name

56:05 What would Tim build if he wasn’t building Mailchain

1:00:00 Guests ideas