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GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John Fernandez

The GTMnow Podcast

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Building a Product for Financial Customer Service: Strategies and Insights

This chapter explores the development of a digital customer service product tailored for banks and credit unions, focusing on its initial importance in the sector. It highlights strategic customer targeting, the importance of understanding customer journeys, and the creation of a robust sales process amidst technical challenges.

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