4min chapter

Authors Who Lead - Learn to write a book from bestselling authors and leaders cover image

Is It Too Late to Build a Personal Brand? with Chris Ducker

Authors Who Lead - Learn to write a book from bestselling authors and leaders

CHAPTER

TED Talks Aren't Words, Books Are Messages That Words Hold

Chris Brown: I'm really good at crafting a message that people want to talk about. The idea of TED is an idea we're spreading, so it isn't about how well I spoke. He says Emily Baker's brand exploded when she became the person she really already was. "I knew that by the time everybody consumed 90 seconds of Emily Baker, that she was going to either be loved or hated"

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode